Friday, July 14, 2006

Spreading Psychological Imagination Streams

Wish I could reference all the copywriting materials I've ever written and got commissioned for, but I'd rather we play a "words creativity" game. There's no better personal benchmark for keeping yourself in a good shape, and most importantly, indirectly summarizing what's going on in my head at a particular moment, than of coming up with random/instant sentences out of key words I come across to while reading an article. Enjoy, and remember a key word is worth a thousand sentences!

Wordlist :
- Breed
- Cupidity
- Intermediaries
- Powerhouse
- Quadrupled
- Commodities
- Proliferation
- Liquidity
- Licensing
- The arms race
- Competitiveness

Outcome :
- The boom of the Web, and the now experienced dotcom industry, has generated a whole new breed of wannabe entrepreneurs

- From some people's point of view, cupidity is just profit-maximization

- Among Dell's most important strategic objectives were to cut the intermediaries, thereby lowering the final price of a PC and stealing market share. Trouble is, hardware turned into a commodity these days

- AOL - the Internet's powerhouse from the early days of the Web itself, got the necessary attention from both, Microsoft, and Google due to the highly competitive atmosphere the rivals created. Eyeballs converted into revenue sources

- Since the standartization of advertising creative, online ad revenues quadrupled

- Commodity markets are the true nirvana when it comes to betting and the potential to gain enormous returns in a short period of time

- The proliferation of false statements by the Senator, has resulted in decline in our sales due to privacy concerns

- Achieving liquidity should be issue number one for a less capital goods intensive organization

- Licensing not only cuts R&D costs, it also provides a company with the ability to gain competitive advantage, and improve its value-added proposition next to its rivals' ones

- The arms race in patents and brands registering across the world, has resulted in a great deal of still unused, and in beta mode of testing technologies and names

- The competitiveness in the Business Services market segment that IBM was seeking, is among the main reasons for their sale of the company's entire PC units devision -- today's Lenovo

An analysis of hard cover security ads from the most popular business magazines will follow at the beginning of the week. Actual shots, the messages themselves and detailed recommendations are to be included as well. Information security and business always tend to intersect, excluding one is like ignoring the other.

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